02 Apr Flying Above The Competition
Guidance Helicopters approached True Story Films looking to communicate its passion for training top-notch helicopter pilots while showcasing what makes them different from other helicopter schools. We reviewed the work of its competitors and interviewed the Guidance team extensively in pre-production to develop our creative approach. We discovered that Guidance is committed to training professional, career pilots that are skilled in high altitude flying. They use state of the art equipment and employ rigid safety standards to provide an efficient, safe, low cost training program. From Guidance’s perspective, job placement is the only measure of success that counts.
Guidance’s young target audience made it clear that a high-energy music driven video was the right direction. We knew that approach would require a robust shot list and expense is always a concern when working with aircraft. It was critical to have an efficient shoot strategy to capture the maximum amount of shots in a condensed time frame. Carefully calculated in pre-production, we captured interviews, air to air and aircraft detail shots to tell the complete story of the program. TSF used multiple cameras and small crews to capture several different scenes simultaneously. In the end, we presented Guidance with a diverse footage library, which set us up for success in the edit process. Guidance gave us the creative freedom and the access to capture “who” they are and “what” they do at their school which turned out the be a great collaborative effort.