Re-Branding the Golden Eagles

Through nearly 1,000 hours of shooting on its campuses and other strategic locations in every corner of the United States we’ve fostered some great relationships with Embry-Riddle administrators, faculty and students. It’s easy to understand why Embry-Riddle is often referred to as the ‘Harvard of the sky’. “Golden Eagles” are comprised of leading researchers and scientists, astronauts and aviators, policy makers, war heroes, community leaders, dare devils…and thousands of sharp kids who are getting ready to do something great with their lives.

True Story has been fortunate to work closely with Embry-Riddle as an extension of its marketing ream as it re-branded, re-built and re-launched the Embry-Riddle online presence. We’ve produced video projects for nearly every degree program at Embry-Riddle, featured its campuses, its student lifestyle, its facilities and we’ve spoken to a diverse group of international stakeholders through our work. Our efforts have taken us to ERAU’s Daytona and Prescott campuses, NASA at Cape Canaveral and Houston, AirVenture in Osh Kosh (the world’s greatest aviation show), both coasts of the US to highlight its alumni, one really loud Jet Dragster racing track in Western Florida and flying high into the wild blue yonder. Just another day at the office.